Hoi Hup Realty and Sunway Developments will cite nearby golf course as key selling point

A JOINT venture which has emerged as the top bidder for a condominium site in Yishun is highlighting its location next to a golf course as a key selling point.

The tie-up between Hoi Hup Realty and Sunway Developments put in the best of seven bids for the 99-year leasehold land parcel at Miltonia Close, at the fringe of Yishun Town Centre.

The bid of $165 million, or $405.5 per sq ft per plot ratio (psf ppr), beat market expectations and came in about 31 per cent above the next bid.

Hoi Hup director Wong Sjew Hung told The Straits Times: ‘We see the potential of the site. It is really hard to find a site next to the golf course here.

‘We plan to build a five-storey condominium with 380 units. It will be mainly two- and three-bedroom units suitable for families.’

A construction firm, Master Contract Services, placed the second-highest bid of $126 million, or $309.68 psf ppr. The third-highest bid from a joint venture between Frasers Centrepoint and Orchard Parade Holdings came very close at $125.32 million, or $308 psf ppr.

The lowest of the seven bids came from Intrepid Investments – at $97.88 million, or $240.56 psf ppr.

Analysts had projected bids of $270-$350 psf ppr.

The site, which can be developed into a strata housing community or a condominium project, is on the boundary of the Orchid Country Club golf course. It is not near an MRT station, but it does enjoy an unblocked view of Lower Seletar Reservoir.

CBRE Research director Leonard Tay said the location will appeal to people who prefer a quiet neighbourhood, lots of greenery and a serene environment.

Private residential developments nearby include The Shaughnessy, Lilydale executive condominium, Orchid Park Condominium and The Estuary (under construction).

Mr Tay said the top bid could reflect a break-even cost of about $700-$750 psf should a low-rise condo be developed. And condo units in this new project could possibly sell above $800 psf, he said.

By comparison, units at The Estuary, which was launched in April, transacted at $650-$850 psf from April to August.

In the same period, units at the 16-year-old Orchid Park Condominium were sold at $550-$700 psf, said Mr Tay.

An industry expert said the tender response shows that, apart from the top bidder, the other developers are now more cautious in bidding for sites given the record upcoming supply.

But developers are still hungry for land as their landbanks are fast depleting, he said.

Ms Wong said this project – if the joint venture is awarded the site – will be Hoi Hup’s fourth with Sunway Developments. The joint venture’s previous project was The Peak @ Toa Payoh.

Source: Straits Times, 25 Aug 2010

But consultants warn that the buying drive may not be sustainable

STRIKING while the iron is hot, more developers – big and small – are riding on buying momentum to relaunch or spur interest in their properties.

Hoi Hup Realty has soft-launched the freehold Shelford 23 in the Bukit Timah area. Of the project’s 33 apartments, close to half have been sold at an average price of $1,250 per square foot (psf).
Buyers can opt for an interest absorption scheme at no extra cost, Hoi Hup told BT. The project is expected to receive a Temporary Occupation Permit (TOP) in 2012.

Hoi Hup opened Shelford 23′s showflat for preview in September last year but later closed it. The average launch price then was $1,400 psf. Based on Urban Redevelopment Authority (URA) data, no units had been taken up by April this year.

Preparations to launch the freehold Holland Residences near Holland Village also appear to be under way. The development, by Allgreen Properties, comprises three five-storey blocks with a total of 83 units. It is due to obtain TOP in a few years. BT understands that private previews may start from end-June and that agents are currently ascertaining interest.

Similarly, the freehold Nathan Residences in the River Valley area may soon be back on the market. Indicative asking prices appear to start from $1,200 psf. According to URA data, developer Tat Aik Property launched the 91-unit freehold project in September last year but nothing had been sold by April this year.

Projects in the east are also getting in on the action. Private previews of Oasis@Elias in the Pasir Ris area could start in the next few weeks. BT understands that launch prices could be in the range of $600 psf. The 99-year leasehold Chip Eng Seng development has 388 units.

Meanwhile, marketing of the 26-unit Spring@Langsat near the Eunos MRT station began last Friday night.

Over in the west, City Developments (CDL) said last Friday that it is accelerating plans to launch a project at the former Hong Leong Garden Condominium.

Sentiment in the residential property sector has improved in the past few months. And brisk sales recently have encouraged more developers to try their luck.

Evan Lim & Co said last Friday that it sold the last 44 units at Parc Centennial after a relaunch some two weeks ago. And CDL said that its Botannia is fully sold, with the 33 remaining units having been taken up in the past few weeks.

Despite the activity, some property consultants warned that the buying momentum may not be sustainable until there are clear signs of a global economic recovery.

Source: Business Times, 2 June 2009